As my own editor, agent, publisher and marketing department I am embracing the electronic age and way of marketing. I twitter as @jumpouttheboat & eywade and follow whom I consider the best in their field. I have three Facebook pages Into the Deep & Character Analysis representing different aspects of the company, a website- Wade-In Publishing and two blogs wade-inpublishing.blogspot.com & In the Chair. Each hopefully sharing different information.
The useage of sites like Scribd and Smashwords has also been advantageous. Through Scribd I can publish short pieces along with my most recent project- the catalog They're My Stories and I'm Sticking to Them which describes each book published by Wade-In Publishing and has excerpts from each book.
Smashwords gave me the courage to self-publish e-books which are available for download on Amazon-Kindle, BN, the Reader Store (Sony) , Apple and in multiple formats on Smashwords and Scribd and ready for (whichever model) e-reader you favor.
I guess my point is, traditional is good, but when you believe in yourself get out and work for yourself.